Why Email Marketing Is Still Important

Marketing contains hundreds of tools to help grow your business to the monumental powerhouse it should be. Among one of the more important marketing tools that you wouldn’t expect is none other than email marketing. Since the dawn of AOL, email has always been the one of the most popular forms of online communication and connection. Now, the use of email has been incorporated into marketing due to it’s effectiveness for intra-company communications, marketing purposes, and coordinating with business partners, suppliers and customers in an easy and inexpensive manner.

Why Should My Business Have An Email?

A personalized email address will further your business’ identity among consumers and prospects. It will help them associate your business with a specific brand, service, or product. Having an email extension will help your business look more established, increasing the amount of responses to your emails. It is also one of the most effective ways to keep your consumers consistently informed without investing everything you have into new technology or software. With 2.5 billion users, emails aren’t disappearing anytime soon.

How Can Email Marketing Help My Business’ Brand?

In email marketing, personalization is key. Email marketing can be tailored to your target customers’ interest and can communicate relevant topics such as promotions, specials, events…the list is virtually endless. Email marketing is important for building trust and loyalty among prospects, current or past customers, and potential leads because it gives you a chance to speak directly to them in an easy going and convenient manner.

How Do I Know If It’s Working?

It’s actually very easy! Most email services such as Constant Contact offers the ability to track your email campaign. Tracking your email campaign gives your a greater understanding of how your email marketing campaigns are working. Combining information such as delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates, your business can see which email campaigns are successes, failures, or need a little bit of tweaking. It’s the most important aspect of email marketing as it can help ensure your business’ marketing effectiveness among consumers and prospects is at it’s full potential.

How Inexpensive is Email Marketing?

Email marketing can reach a large number of consumers and prospects for less than most forms of marketing.  The cost per a possible conversion is so low that every company that isn’t participate and engage in it is missing out on endless possibilities to increase their marketing effectiveness. Want to know how much email marketing would cost your business? Visit WebAct to get a quote and get started with your email marketing campaign today!